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Discover how digital business models work \u2013 at the EMO Hannover\u00a0Let’s Talk Science<\/i>\u00a0lunch talk<\/b><\/p>\n
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\u00a0More and more companies are using detailed process data from digitalized production, or even artificial intelligence, to enhance their own internal production. If used effectively, such massed quantities of data represent a raw material that can be used to add significantly greater value.<\/i><\/p>\n
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Data-driven business models are still the exception rather than the rule, however. In most cases, it is large corporations like Rolls Royce that are venturing into such new forms of business. They include \u201csharing economy\u201d models in which pay-per-use pricing models are applied. Rolls Royce, for example, no longer just sells turbines, it also rents them out. The customer then only pays for the running time. This represents an important step towards more sustainable manufacturing and the circular economy.<\/span><\/p>\n <\/p>\n <\/p>\n Securing a place in the platform economy<\/span><\/b><\/p>\n <\/p>\n <\/p>\n New core businesses can also be developed in conjunction with digital platforms. These are online marketplaces where B2C (but increasingly also B2B) companies network with each other and create their own digital ecosystems. One example of this is the Adamos platform founded by numerous major companies from the mechanical and plant engineering sector. It is difficult to overestimate how important it is for the German industry to open itself up to this digital platform economy if it wishes to remain competitive internationally.<\/span><\/p>\n <\/p>\n <\/p>\n But what is the best way of doing so? What distinguishes conventional from digital business models? What tools are required by companies that are looking to generate data-based value? And how can small and medium-sized enterprises use \u2013 and monetize \u2013 their data for innovative products and services?<\/span><\/p>\n <\/p>\n <\/p>\n