Chinese Brand GESAC Ready to Penetrate Thai Markets on Cutting Tools

Chinese Brand GESAC Ready to Penetrate Thai Markets on Cutting Tools

             GESAC will make the investment of approximately 2,500 million Baht (USD.81.3 million) for carrying out its business operations in Thailand in the next 3-4 years. Established in 1989, GESAC is a subsidiary of Xiamen Tungsten Group, a Chinese state enterprise being popularly known as a leading company in the productions and distributions of tungsten powder, cemented carbide and tools for various cutting jobs. In addition to taking the leading role of the position as the world’s largest tungsten powder and tungsten carbide supplier and exporter, GESAC is also a manufacturer of high quality cemented carbide and cutting tools that meet a variety category of industrial standards.
Mr. Gorn Vanichkobchinda, Sales and Application Manager, Partner Chips Co., Ltd., the distributing agent of “GESAC” brand cutting tools in Thailand, said, GESAC is the acronym of Golden Egret Special Alloy Co., Ltd., the manufacturer of various types of the industrial cutting tools from China. As a matter of fact, GESAC has a wide range of products, but, only two types of the products have been offered to the Thai manufacturing industry. The first type is the Carbide Rods which are tungsten carbide rods for use in the productions of the cutting tools of substances with high hardness where the second one is the tool for cutting jobs also known as the cutting tools. Partner Chips Co., Ltd., will be the importing and distributing agent of “GESAC” brand cutting tools in Thailand.
“Any rate, Partner Chips Co., Ltd., will mainly sell GESAC’s cutting tools. In addition to the GESAC brand Carbide Rods which have been offered, the cutting tools group will this year present the most efficient technology for manufacturing turning, milling, and drilling machines. This group of GESAC’s products will be offered with the focus on the manufacturers deploying machines for metal cutting jobs: such as; in the automotive or aerospace group.”
Mr. Nattapon Kanhabua, Sales Manager, Best Machine Co., Ltd., further said, “the company would be the importing and distributing agent of the finished Carbide Rods for selling to the customers being special tools manufacturers in Thailand including factories having their own cutting tools. Carbide Rods are spherical bars by their nature which, in this connection, the manufacturing industrialists will adopt the Carbide Rods for use in the manufactures of tooling. It is extremely necessary to use Carbide Rods as the raw materials for manufacturing the tooling and that, in this connection, the proper grade of Carbide Rods must be selected for use in the manufactures of each type of the tooling. In Thailand, 3 main grades of stocks have been kept; with the first grade being GU20 which is SUB-MICRO GAIN SIZE, ideally suitable for general cutting jobs, the second grade being GU20F which is FINE GAIN SIZE, which gives the increased hardness which is ideally suitable for applications requiring a long lifetime cutting tools and the last grade being GU25UF which is ULTRA FINE GAIN with % value of co up to 12%, ideally suitable for finishing touch jobs. The tools can be used for all materials, have the ability to cut steel up to 58 HRC. Carbide Rods are available in both water holes and non-water holes. There are 2 types of water holes which are slither holes and straight holes that will be for customers wanting to manufacture special tools because they want the tooling with wide range of diversifications. All Carbide Rods will be imported from China while, in Thailand, stocks will as well be kept. Should there be any demands for a large quantity, China will be able to support and make deliveries within 5 to7 days.”
Mr. Vanichkobchinda added that it could clearly be seen that “We have divided the distributions of GESAC products somewhat expressly clear. Carbide Rods products will be offered by Best Machine Co., Ltd., to the manufacturers of special tools because GESAC does not manufacture the special tools products, but, manufacturing the standard tooling only. Therefore, Partner Chips Co., Ltd., will exclusively distribute the standard GESAC brand tooling. Our existing products will be available to responsively back up the industrial groups ranging from works on molding, automobiles, aerospace, medical equipment manufacturing, etc., and distributions. At present, we use two distribution channels, i. e. 70% by way of the dealers and 30% by way of direct sales from our company. On the part of the after-sales- service, we have a team readily available to provide services at all times upon receiving a notification accordingly from our customers. We also have Engineers with more than 10 years of experiences on wait to provide advices and assistances.”
While Mr. Kanhabua revealed that “the Carbide Rods product distribution channel would be handled by the company directly to the customers and factories. In this respect, we have a team readily available to provide services to customers at all times if our customers should have any needs for Carbide Rods. In this regard, our customers can be assured that they will receive the Carbide Rods with good quality control because the control will begin from the step of tungsten powder before becoming Carbide Rods. Over in the past, GESAC had exported Carbide Rod products to the markets worldwide with the main market in the United States.  GESAC will be about to open its manufacturing plant in Thailand at WHA Eastern Seaboard 1, Chonburi Province, soon for the productions to feed markets in Asia and America regions.”

 

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