Businesses Experiencing a Clear Disconnect between their Sustainability practices and Digital Transformation journeys

A clear disconnect exists between sustainability practices and digital transformation initiatives across organizations in Thailand, according to a latest report by Paessler, the monitoring experts for IT infrastructures and networks. Titled Keeping Watch: Monitoring Your Path to a Sustainable IT, the report aims to shed light on the current state of sustainability practices among businesses, and deep dives into drivers and barriers in deploying sustainable IT practices. The report revealed that lack of technical know-how on planning implementation (58%), lack of clarity from governing bodies on reporting standards (45%), cost of deployment (48%), and balancing the ESG metrics with growth targets (40%) as the top barriers to adopting sustainability practices in Thailand.
Sustainability practices (ESG) and Digital Transformation efforts not on the same page While sustainability is one of the top 3 business priorities for the next three years, it does not even feature as one of the top 5 challenges for businesses across markets and sectors. Instead challenges such as increasing competition, digital transformation, driving growth (top line), improving profitability (bottom line), and talent management are seen as top five challenges by businesses. The top three drivers for adopting sustainable frameworks are reputation (45%), following industry operations standards (36%) and adhering to Regulatory framework and compliance
The technology, telecom, and datacenter vertical (82%) was seen as the top vertical which already has a sustainable IT strategy in place followed by manufacturing (79%) and essential services/ public sector (66%). While the public sector lags in this regard, 31% said that they will embark on their sustainable IT strategy journey in the next year.
Digital transformation can enable sustainability by making businesses more efficient, reducing their environmental impact, and helping them meet sustainability goals. Engaging the right digital technologies can help monitor and optimize energy usage, reduce waste, and streamline supply chains. The knowledge and importance of a sustainable IT strategy can be improved if backed by an effective IT monitoring backbone.


