LEAPMOTOR Thailand Meets with BOI Secretary General to Discuss Plans for a Manufacturing Plant in Thailand, Reinforcing the Vision: “Here For Thailand. Here to Stay.”

LEAPMOTOR continues to expand its operations in the Thai market. Following the official launch of its electric vehicle model, the B03X, and the recent announcement of a strategic plan to establish a manufacturing facility in Thailand, representatives from LEAPMOTOR Thailand met with the Thailand Board of Investment (BOI) on November 2. The discussion focused on the details of establishing a LEAPMOTOR production plant in Thailand and the development of the New Energy Vehicle (NEV) industry. This engagement underscores the brand’s serious commitment to establishing a long-term presence in Thailand, while building consumer confidence and driving sustainable, long-term growth.

 

 

During this significant meeting, Mr. Li Tengfei, Vice President and Chief Financial Officer of LEAPMOTOR, accompanied by Mr. Liam Liu, General Manager of LEAPMOTOR Thailand, met with Mr. Narit Therdsteerasukdi, Secretary General of the Thailand Board of Investment (BOI). The parties exchanged views on the development of the New Energy Vehicle (NEV) sector in Thailand and explored future collaboration opportunities, with a focus on fostering concrete localization efforts.

 

This meeting underscores LEAPMOTOR’s commitment—encapsulated by the motto “Here For Thailand. Here to Stay.”—to establishing a long-term business presence and growing alongside Thai society. The company intends to closely monitor the demands of the Thai market, while remaining dedicated to providing Thai consumers with a smarter, higher-quality mobility experience.

 

This discussion with the Thailand Board of Investment (BOI) follows the rapid progress made since the official launch of the LEAPMOTOR B03X—a new smart electric SUV—held on October 30, 2024, under the theme “Young Style, More Smile.” The launch brought a fresh dynamic to Thailand’s EV market, highlighted by a special appearance from “Aom Kornnaphat,” who embodies the brand’s vibrant image and its appeal to the younger generation. During the event, LEAPMOTOR outlined its long-term business strategy and investment plans, including a proposal to establish a local manufacturing facility.

 

This initiative aims to position Thailand as a regional hub for right-hand-drive vehicles, alongside a commitment to fostering local partnerships, expanding the brand’s network, and enhancing comprehensive after-sales services. The meeting with the BOI on November 2, 2024, marks a significant step forward, demonstrating the company’s proactive approach to executing its announced plans.