UP Group Asia Elevates Thailand’s Event Industry With Advanced Av, Lighting And Interactive Technologies
Ms. Kewlin Siriyotha, General Manager (Thailand) of UP Group Asia, highlights the company’s integrated event management solutions and its commitment to bringing innovative technologies and Singapore-based expertise to Thailand. At Prolight + Sound Bangkok, the company showcases immersive experiences, interactive lighting and flexible digital signage solutions.
Siriyotha, explained that the company provides One-Stop Event Management Services, specializing in Audio Visual (AV) solutions, lighting systems, LED screen installation and event technology experiences.
With a strong background in MICE (Meetings, Incentives, Conferences and Exhibitions), UP Group Asia is headquartered in Singapore and has brought its expertise, technologies and operational experience to Thailand to better support local clients and meet the growing demands of the event industry.
The company has established partnerships with several prominent venues and hospitality businesses in Thailand, including Capella Hotels, BITEC, Courtyard by Marriott Bangkok Suvarnabhumi Airport and The Okura Prestige Bangkok, among others. These partnerships reflect the company’s commitment to delivering reliable technical solutions and professional services for a wide range of events.
UP Group Asia provides solutions ranging from LED screen installation to technology-driven experiences for music festivals, corporate events and commercial events. By adapting its strong foundation in Singapore to the Thai market, the company aims to contribute to the continued development and growth of Thailand’s event industry.
Innovation Highlights at Prolight + Sound Bangkok
At this year’s Prolight + Sound Bangkok, UP Group Asia presents innovative Light & Sound technologies designed to create more engaging and immersive event experiences.
One of the highlights is an Interactive Game Immersive Experience, which allows users to interact with digital content through touchscreen displays. The company also showcases Flexible Digital Signage Screens, or Live Posters, offering adaptable digital display solutions that can be installed and configured to suit different spaces and applications.
In addition, UP Group Asia focuses on interactive lighting solutions that encourage greater engagement between brands and customers. By integrating lighting with interactive elements, the company aims to create more dynamic, entertaining and accessible event environments that encourage audience participation.
A One-Stop Service Combining Technology and Creativity
Beyond its core AV solutions, including audio, lighting and LED screens, UP Group Asia also offers complementary services and creative studio capabilities. These services support system development, creative design and visual storytelling, helping clients transform their ideas into engaging event experiences.
The team works on creative concepts and visual content that integrate with interactive systems and LED screens. This approach enables technology to become more than a technical component; it becomes a powerful communication tool that conveys brand stories and builds meaningful connections with audiences.
By combining technical expertise, innovative technologies and creative capabilities, UP Group Asia aims to serve as a comprehensive event partner, delivering integrated solutions while bringing international experience to support the continued growth of Thailand’s event industry.
Contact UP Group Asia
Email: [email protected]
Tel: +66 64 951 4655
